In 2023, skin care trends will be focused on natural, sustainable, and results-driven products. Consumers are looking for gentler products that are free from harsh chemicals and artificial ingredients, and brands will be responding by offering more clean, vegan and beauty-conscious products. There will be a focus on products that combine immediate visible results with long-term effects, such as serums with hyaluronic acid, and creams with active ingredients like bakuchiol, algae, ceramides and niacinamide.
There will also be a trend towards multi-functional products that can do more than one thing, such as moisturizers with SPF or cleansers that also act as exfoliators. Finally, there will be an increased emphasis on personalization, with brands offering customizable skin care kits tailored to individual needs.
In sum, 2023 is sure to be a year of innovation in the skin care industry, with brands offering more natural, effective, and personalized products than ever before!
These are the 10 biggest skin care trends we can expect in 2023:
- Gentler retinol alternatives
- Revisiting microalgae
- Personalized skin care
- Skin barrier support
- Hybrid and multi-tasking products
- Biotic and fermented skin care
- Nature-powered ingredients
- Waterless beauty care
- Treating the body with similar care as the face
- J-Beauty skinimalism
1. Gentler retinol alternatives
Retinol is a popular skincare ingredient that has been around for decades and is known for its anti-aging properties. Recently, however, there has been a growing trend towards gentler alternatives to retinol. This is because the ingredient can be harsh on sensitive skin and cause irritation. To address this issue, many companies are now offering retinol alternatives that are more gentle and less irritating. These alternatives include natural ingredients such as bakuchiol, rose hip oil, green tea extract, and hyaluronic acid.
As the demand for gentler skincare products increases, it is likely that this trend will continue to grow in the coming years. By 2023, it is expected that more companies will be offering retinol alternatives and that they will become increasingly popular.
Bakuchiol
Bakuchiol comes from the seeds of the Babchi plant, which grows in regions of India, Pakistan and China. Parts of the plant are commonly used in Ayurveda and Eastern medicine for its significant medicinal properties. Bakuchiol is obtained through a unique extraction process that makes it safe and effective for topical use.
Clinical studies have shown that Bakuchiol is a more powerful antioxidant than alpha-Tocopherol (a form of Vitamin E) and Resveratol. The ideal concentration to get visible results is between 0.5 and 2%. Bakuchiol slows down the activity of enzymes responsible for breaking down collagen and elastin. It also increases the collagen production, improves skin elasticity and firmness, hyperpigmentation, roughness and dry areas. Further, Bakuchiol contains calming, healing, anti-bacterial and anti-inflammatory properties.
Pair it up with squalene, ceramides or hyaluronic acid, but avoid using it with glycolic acid as it breaks down the formula.
Try these Retinol alternatives with Bakuchiol:
Serum: Bakuchiol Serum11 – Retinol Alternative – Kövo
For eyes: Wrinkle Blur Bakuchiol Eye Gel Crème – OleHenriksen
For neck: Neck Cream with Bakuchiol and Plant Amino Acids – Inotka
Day time: Bakuluronic Moisturizer for combination/oily skin – Facetheory
Night time: Bakuchiol Skin Restore – Bybi
Rambutan
Rambutan is a fruit that belongs to the same family as lychee and longan. It is native to Southeast Asia. The rambutan fruit is known for its many health benefits, including being rich in antioxidants, which can help protect skin cells from free radicals. Rambutans are also high in vitamin C, which helps with skin elasticity and reduces wrinkles. They are also an excellent source of vitamin A, which helps maintain healthy skin cells and reduce acne breakouts.
Try these Retinol alternatives with Rambutan:
For eyes: Owel Multi-peptide eye cream – Holifrog
For face and neck: Retinol Alternative Cream – Indie Lee
For hands: The hand exfoliant – Sidia
Rosehip
Rosehip is a flowering plant that grows wild in the temperate zones of the Northern Hemisphere. Rosehips are often used for their nutritious and medicinal benefits. Rosehip oil is extracted from the seeds of rosehips and it has been shown to have many skin-benefiting properties.
Rosehip oil is rich in essential fatty acids, vitamins A, C and E, carotenoids and amino acids. These ingredients are all beneficial for skin health.
Try these Retinol alternatives with Rosehip:
Skin brightening and repair: Golden State Nourishing Facial Oil – Onekind
For lips: Rosa Mosqueta Lip Oil- Vamigas
For tricky skin concerns: 24Hr Rosehip Face Serum – Kinvara
2. Revisiting microalgae
The demand for microalgae in the cosmetics and skin care industry continues to grow. Microalgae is a type of algae that is found in freshwater, saltwater, and soil. It is also the most important organism on earth.
Microalgae has been used for centuries by different cultures to heal wounds, burns, and other skin conditions. Recently, it has been discovered that microalgae can have many benefits for skin conditions, including oral health, because it produces natural antioxidants. These antioxidants are able to regenerate cells and fight inflammation which can leave your skin feeling healthier and younger looking.
The benefits of microalgae as a topical treatment are endless! One study found that when applied to the skin, it can help with acne breakouts by reducing sebum production and inflammation levels. Other studies have shown that when applied topically, it helps with dryness by increasing moisture content in the skin while also promoting elasticity!
Try these skin care products with microalgae:
Re-texturize: Flower Acid Algae Serum – Mara
Skin smoothness and firmness: BL+ The Cream – Blue Lagoon and other products in the BL+ Complex collection.
3. Personalized skin care
Personalized skin care is a rapidly growing trend in the beauty and skin care industries. As consumers become more aware of their individual needs and preferences, they are increasingly seeking out products that are tailored to their unique skin type, lifestyle and skin concerns. This trend has been further amplified by the advancements in technology, which have made it easier to create personalized skin care regimens that deliver results. In 2023, this trend is only likely to become more popular as consumers continue to demand products that are tailored to their individual needs. Companies offering personalized skin care services are likely to see a surge in demand as people look for products that are specifically designed for their skin type and lifestyle.
By creating products that are tailored to each customer’s individual needs, these companies can provide customers with a higher level of satisfaction and better results.
Try personalized skin care:
Take the skin quiz: Key Radiance Care Set – Clé de Peau
Ultra-personalized: Pure Culture
4. Skin barrier support
Skin care that supports the skin barrier has been gaining in popularity in recent years, as people become more aware of the importance of the skin’s defense and repair mechanism. This trend focuses on products that contain ingredients like ceramides and niacinamide, which are essential for keeping skin hydrated and healthy. Ceramides are lipids that are naturally found in the skin and form a protective barrier that helps keep moisture in and irritants out. Niacinamide is a form of Vitamin B3 that helps reduce inflammation, improve the skin’s barrier function, and regulate oil production. Products with these ingredients can help keep skin moisturized and healthy. They can also help protect the skin against environmental damage and reduce the appearance of wrinkles and fine lines. If you’re looking to give your skin some extra TLC, look for products with ceramides and niacinamide.
Try these products to support the skin barrier:
Fights skin damaging pollutants and aggressors: Cushioning Day Cream – Omorovicza
Repair the barrier: Evercalm Barrier Support Elixer – REN
Barrier duo: Skin Barrier Besties – Selfless by Hyram
5. Hybrid and multi-tasking products
Hybrid and multi-tasking skin care is the latest trend in the beauty industry. These products combine multiple benefits into one product, such as moisturizing, brightening, and anti-aging. By using hybrid products, such as a make up primer/hydrator, and multi-tasking skin care products, you can get more out of your skin care routine without having to buy multiple products. The benefits of these products include saving time and money as well as reducing the chance of product buildup on your skin. Both hybrid and multi-tasking skin care products can also be more effective than single-benefit products, since they are designed to work together in one system. So if you’re looking for a way to simplify your skin care routine, consider investing in some multi-tasking hybrid skin care products. You’ll save time and money while getting maximum results!
Hybrid
Self-tanner and facial serum: Antioxidant Face Tanning Micromist – Coco and Eve
Skin care and Soul care: Truly Becoming Multi-Benefit Peptide Serum- Keys Soulcare
Multi-tasking
2-in-1 resurfacing mask: Flash Facial – Clean Your Dirty Face
6. Biotic and fermented skin care
The trend in biotic and fermented skin care products is on the rise, and it’s likely to continue into 2023. This type of skincare combines traditional methods of fermentation with modern biotechnology to create products that are rich in nutrients and beneficial bacteria. These products are becoming increasingly popular due to their ability to help balance out the skin’s microbiome, improve hydration, and reduce inflammation. They may contain prebiotics, probiotics and postbiotics, which are beneficial for overall skin health. As more research is done into the benefits of biotic and fermented skincare, it is likely that more people will turn to these products as a way to achieve healthier, more balanced skin.
Triple bioferment blend: The Biotic Glow Ferment Essence – Nuebiome
For hydration: Kind Atmosphere Biome Mist – Superegg
For all skin types: The One Restorative Cream – Symbiome
Powered by fermented ingredients: Urban Calm Collection – FaceTory
7. Nature-powered ingredients
The beauty industry is always looking to the future, and 2023 is no exception. Natural ingredients found in different parts of the world are becoming increasingly popular in skin care, and this trend is likely to continue into the next few years. Among the ingredients to watch out for are Winter Cherry also known as Ashwaganda, Blue Tansy and Lotus Flower. Winter Cherry is a powerful antioxidant that helps to protect skin from environmental damage. Blue Tansy, a plant with yellow flowers, is wild-harvested in the Mediterranean and in particular Northern Morocco. The plant has anti-inflammatory properties and aids in calming the skin. Finally, the lotus flower is known for its soothing and calming properties, making it an ideal ingredient for those with sensitive skin. Each of these ingredients can be used on their own or formulated in a skin concern specific blend, making them perfect for creating tailored skin care products.
Try these nature-powered skin care products:
Combat extrinsic aging: Antioxidant Serum with Winter Cherry – Derma Ceutical
Heal and moisturize skin: Blue Tansy Cream – Berlin Skin
For vibrant and youthful skin: Lotus Squalene Healing Oil – Bao Laboratory
8. Waterless beauty care
Waterless, water-free, or anhydrous cosmetics are an emerging trend in the beauty industry, as more and more people are looking for ways to reduce their water footprint. These cosmetics are created without the use of water and contain higher concentrations of active ingredients, which makes them more effective. They can be packaged smarter because their natural ability to preserve active ingredients is greater than products with water content, plus they tend to take up less space. The lack of water also reduces the risk of microbial contamination, making these products safer and more sustainable. Water-free cosmetics and skin care products are quickly becoming popular among eco-conscious consumers, and the trend is only likely to grow in the coming years.
Try these waterless skin care products:
‘Unships water’: eco-friendly skin care products from Lifelong
Powdered cleansers and masks: Green+Bare
9. Treating the body with similar care as the face
When it comes to body care, there is more than just your standard body lotion. In 2023, there will be an explosion of new and exciting body care products that go beyond the usual. From exfoliating scrubs to hydrating body oils, there are so many options available for those looking to give their skin the extra care. There is also a greater demand for feminine health care products. Many of these products are made with natural ingredients, like shea butter, coconut oil, bio-actives and essential oils, that help nourish and protect the skin. Additionally, many of them are free from harsh chemicals and fragrances that can be irritating to sensitive skin areas. So whether you’re looking for a luxurious body wash or a soothing body cream, there is sure to be a product that meets your needs. With so many options available, it’s easier than ever to give your skin the special care it deserves.
Try these body care products:
Revolutionize body care: Lymphatic Drainage Effect – Gente
Cleanse and hydrate with Niacinamide, Marula oil, Eucalyptus leaf oil: The Body Wash – Nécessaire
Remove dead skin cells with polishing wipes: Alpha Beta Body Exfoliating Treatment – Dr. Dennis Gross
‘Face-worthy’: body care – Josh Rosebrook
10. J-Beauty Skinimalism
Skinimalism is a concept that has become increasingly popular in the world of J-beauty, or Japanese beauty. Skinimalism focuses on traditional beauty care practices, with an emphasis on rituals, simplicity and efficacy. It is a less-is-more approach to beauty, one that favors quality over quantity and slow, steady progress over quick fixes. The idea is to take a Zen-like approach to beauty, focusing on self-care and inner well-being as well as outer appearance. Skinimalism encourages people to take the time to focus on their skin and to be mindful of their skincare routine. This approach has been gaining popularity in recent years as people become more conscious of what they put on their skin and how they care for it. Skinimalism is not a one-size-fits-all approach, but rather a way of looking at beauty that emphasizes individual needs and routines.
Try Skinimalism with J-Beauty:
Soft and plump as Japanese confectionery: Mochi Hada Ritual Duo – DamDam
Ancient Asian herbal remedies: Clear Wellness Ritual – Sekkisei
Modern healthy skin rituals: Starter Kit – RE:ERTH
Serenity and sensuality: Kanazawa 24K Golden Couple – Makanai
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